Add Dimension to Your Direct Mail Strategy
In a highly digital world where email, social media, and online communication are the norm, tangible postage mail has seen an impactful resurgence. As long as it’s not a bill or letter from the IRS, most mailers are welcomed and embraced, especially if they’re relevant and useful.
But what grabs people’s attention and gets opened almost immediately are dimensional mailers. Whether for direct mail marketing, fundraising, or recruiting, dimensional mailers are an engaging, 3D direct mail strategy that won’t go unnoticed.
What are Dimensional Mailers?
Dimensional mailers redefine the direct mail landscape by going beyond traditional, two-dimensional paper and envelopes to incorporate a tangible third dimension. This innovative approach utilizes depth, texture, and interactive elements to transform direct mail into an engaging, multi-sensory experience.
Imagine receiving not just a flat postcard, but a small box, tube, or container. With dimensional mailers, brands can encapsulate a promotional item, gift, or sample, ensuring that recipients notice and remember the encounter.
What sets dimensional mailers apart is their remarkable ability to capture and retain the recipient's attention, promising a unique and memorable opening experience that flat mail simply cannot match. Some reports suggest that such innovative mailers can achieve nearly 100% open rates, a testament to their effectiveness.
What are the Benefits of Dimensional Mail?
Dimensional mail stands out as a dynamic and innovative solution that captivates audiences and fosters brand connections on a deeper level. Here are the pivotal benefits that make dimensional mailers a powerful investment for modern marketing strategies:
- Elevated open and response rates: Dimensional mailers break through the clutter of traditional mail with their unique, tactile format, achieving open rates that soar near 100%. This unprecedented level of engagement ensures that your message not only reaches but resonates with your target audience, driving significantly higher response rates.
- Enhanced brand perception: By stepping outside the realm of conventional flat mailers and into the engaging world of 3D design, brands can forge a deeper connection with recipients. This innovative approach not only showcases a brand’s creativity but also its commitment to providing a memorable, personalized customer experience. This strategy solidifies the brand’s image as forward-thinking and leaves a lasting impression.
- B2B marketing precision: Tailored specifically for reaching high-value prospects in the business domain, dimensional mailers offer a direct and impactful marketing channel. Their personalized nature is particularly effective in engaging decision-makers, providing a tactile dimension to your message that stands out in the corporate environment.
- Complementary to digital strategies: Far from being an isolated tactic, dimensional mailers integrate seamlessly with digital marketing campaigns, enriching the customer journey. By incorporating QR codes or personalized URLs, these mailers create a bridge to digital content, enhancing engagement across platforms and tracking the effectiveness of your marketing efforts.
- Social sharing and longevity: Beyond their immediate impact, dimensional mailers invite interaction and discussion, often becoming a centerpiece on desks and in offices. Their distinctiveness encourages sharing among peers, thereby amplifying your message’s reach organically. Furthermore, the durable nature of these mailers means they are kept longer, continuously reinforcing your brand presence.
- Cost-effective targeting: While initially more costly than their flat counterparts, the impressive response rates and targeted nature of dimensional mailers often result in more efficient use of marketing budgets. By directing resources towards high-interest, high-value prospects, companies ensure a better return on investment.
- Sustainability angle: With growing concern over environmental impact, dimensional mailers crafted from eco-friendly materials can enhance your brand's commitment to sustainability. This not only resonates with eco-conscious consumers but also differentiates your brand as environmentally responsible, adding an extra layer of engagement with your audience.
Leveraging these benefits, dimensional mailers are a powerful tool in the marketer’s arsenal, offering unparalleled engagement and effectiveness, particularly in campaigns aiming for high impact and deep brand connection.
Dimensional Mailer Ideas & Case Studies
At BookWear, we’ve been sending tangible, 3D direct mailers for our customers before the term dimensional mailer was even coined. Over the decades, we’ve designed, assembled, and distributed highly successful direct mail pieces that make for notable case studies and ideas for inspiration.
Each of these dimensional mail case studies features BookWear, the flagship foundation behind our brand. Within BookWear, you can choose from a variety of customizable products and design the package to align with your brand, organization, or cause.
Non-Profit Fundraiser That Reeled Millions in Donations
A cancer center worked with us to design a dimensional mail piece to help raise money for its new building. An image of its newly proposed facility was featured on the mailer's cover and on the puzzle gift inside.
“You’re the Missing Piece!” was the name of this campaign and it was a huge success, spurring a second rush order before the end of the campaign. This dimensional mailer was distributed like a thick postcard to over 2,800 potential donors, resulting in millions of dollars raised. Read more about this case study or check out the customizable puzzle product that you can design to call your own.
Recruiting New College Students, 22K at a Time
The University of Georgia has been a longstanding customer of ours for well over a decade and they're setting all-time enrollment records using BookWear as a dimensional mailer to recruit new college students.
The university has ordered as many as 22,000 units in a year and we help by designing a compelling package and gift that's both fun and effective. College recruiting giveaways like these are our bread and butter. See more university case studies like these.
Adding Dimension to Postcard Mail Pieces
Harbor Fish Market in Portland, Maine has embraced the innovative approach of using a dimensional mailer in the form of a compressed T-shirt postcard. This unique 3D mailer piece combines the visual appeal of a traditional postcard with the practicality of a wearable souvenir, complete with space for a personalized message and address on the back.
Similarly, dimensional mailers like this offer a creative and compact way to share a memento, making it an ideal pick for gift shops like Harbor Fish, aiming to offer customers a memorable way to send gifts back home. Its compactness and novelty also make it a perfect item for airport gift shops looking for quick and unique gift options. Check out more innovative company swag ideas like this or see all business case studies on our website.
Start Designing Your Dimensional Mailer with BookWear
Now that you know it works, learn more about how it works by designing BookWear as your next dimensional mailer. Check out different products that can be customized to convey your message and let us help you fine-tune your mailer into something meaningful and compelling. Or if you have any questions, reach out to us today!
