University and College Orientation
Creative Student Messaging
Students get bombarded with solicitations, especially the top candidates. Electronic and social media is so ubiquitous that it's ambient noise. Communications professionals know that messaging must be creative and novel to be seen. Tell your story on a "book" you know will be read and opened. BookWear® shines because it's real, dimensional and unknown. What is inside? The recipient feels compelled to open it. People remember surprises and this one has your photos and message on it.
Mail BookWear® Like a Postcard
BookWear® can be mailed like a postcard or handed out. University of the Arts mails one to students prior to orientation every year with an emphatic "Welcome" message on the cover. Inside is a compressed T-shirt with their logo. There's also an orientation schedule inserted inside. These students are thoroughly warmed up, informed and excited before arriving on campus. They've started wearing the shirt and identifying with (and advertising) the school.
Choose from 24 Different Gifts for Students
There are 24 different gifts to go inside BookWear®. Choose from a compressed T-shirt, USB flash drive, flashlight, wrist wallet or other useful gift. Every time it's used your logo is seen and the message is remembered. Imagine the broadcasting your brand gets from the life of a t-shirt being worn in public. Multiply that by the number ordered and the value of messaging that was married to each shirt. Your story gets exponential exposure.
One orientation program sends a BookWear® package with a t-shirt and they ask the student to take a photo of themselves wearing the shirt in front of a local landmark. The student brings the photo with them to orientation. The photographs of all students are put up on a wall and become a catalyst to conversation and sharing.
Drive Students to Your Website
Drive students to your website with a "pop quiz" about your campus. The package above has popcorn with 5 questions on the bag and instructions ending with, "For the correct answers, go to our website." It's the most surprising and fun pop quiz they'll take. Add a prize for answering the questions correctly on a postcard, like the tuition credit above, and you'll really engage the person. Other prizes schools have used are football tickets, coupons to the bookstore and film-festival tickets. Be creative and you'll have people digging through your web pages looking for answers (and learning about your campus).
Effective Messaging with BookWear®
Do you want ideas for creating effective messaging with BookWear®? A great place to go is the Testimonials page. Next to the quotes are many photos of samples. Click on the photo to enlarge it and see the layout, colors, graphics and text.
New students arrive on your campus excited to be a part of your college/university. You can amplify that excitement with an orientation message married to a gift inside BookWear®. They will use the gift and broadcast your message. It's a momentous time in their life and one that returns value to your campus for years to come.