Communicate

Effective communication is imperative, now more than ever. An epidemic of lean budgets is stressing all facets of organizations. The shotgun approach to marketing, recruiting, fundraising, ... all communications ... is being soundly trumped by more targeted approaches. This could promote a tendency toward conservative, tried and true communications mediums. But professionals know they must differentiate themselves and look for what is fresh, unique and creative and produces results. BookWear® is a proven solution.

Effective communication elicits a reaction: a smile, a memory, an emotion or a recommendation. BookWear® is a product that the recipient will question, hold, read, smile about and open. They can see it isn't your ordinary story.

Memorable Branding that Connects

BookWear® is a book. But therein surprises abound. The cover is printed with a customer's text and graphics and inside is a gift. While the tangible product is the gift, the essence is the branding message. It is remembered every time the gift is used (which is printed with the customer's logo).

The potential for surprise and creativity in BookWear® is boundless. The customer may design the entire package or leave it to the artistic staff at BookWear®. Photographs are combined with text and graphics to tell your story with impact. Brainstorm for ideas in our web "Gallery". Existing covers may be seen and enlarged to view the text, colors and layout. Samples include pieces for college fundraising, marketing, special events, graduations, college recruiting, college orientation and other topics. There are also categories for healthcare, higher education, corporations and organizations.

In addition to the graphics/text on the book cover additional materials can be inserted inside BookWear®. A fundraiser may supply donor envelopes, campaign appeals or membership forms to be inserted inside. Inserts are FREE when supplied ready-to-go by the customer. Other common inserts are campus maps, coupons, invitations, RSVP's and "Thank You's". A typical fundraising piece includes a BookWear® cover that is a self-mailer, a message on the book describing the groups' activities and/or appeal for funds, the customized gift and an insert that has a return envelope included.

Proven Marketing Results

Producing results is a necessity today. BookWear® has a proven record with many customers who order repeatedly. Just two examples are Oberlin University and Conservation Resource Alliance. They have each ordered BookWear® every year, eight years in a row (since BookWear® was first produced).

Oberlin gives one to every accepted student with their message and congratulations; "You've been bombarded with brochures, viewbooks, and catalogs since your college search began." ... "The enclosed T-shirt is just our way of saying, 'Congratulations, you're ready to join the Oberlin community.'"

Conservation Resource Alliance uses BookWear® for fundraising and membership. Every year BookWear® produces a new design for CRA and inserts their brochure and donor envelope into the book. The recipient gets a beautiful shirt, a compelling message and an easy way to donate. It works! There are hundreds of stories of repeat BookWear® customers who give glowing testimonials. Visit the "Testimonials" page on the website for a sampling.

The Imperative of Communications

College endowments have fallen more than at any time since the mid 1970's. In a recent report from NACUBO that polled 796 institutions the results were consistent; large and small, public and private, all of the institutions lost significant funds. Corporations and non-profit organizations also face lean budgets. This makes fundraising, recruiting and marketing even more crucial and we come back to the key word in communications; effectiveness. Communications activities must go on and the imperative is to do more with less. Make a novel impression with BookWear®.